30 Days to Social Media Success The 30 Day Results Guide to Making the Most of Twitter Blogging LinkedIN and Facebook 1st Edition by Gail Martin ISBN 1601637195 9781601637192

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ISBN 10: 1601637195 
ISBN 13: 9781601637192
Author: Gail Z. Martin

One of Lifehack.org’s Top 20 Books to Read in 2016. Small business owners and solo professionals know they’re supposed to use social media to increase sales, but how should they start? Using a unique Rule of 30 approach, 30 Days to Social Media Success is the perfect resource for busy people who want quick results. Thirty short chapters (one for each day of the month) are packed with real-world tips and proven techniques you can use right away. This book makes it easy to tap into the power of today’s hottest social media sites to: Get global impact out of press releases, articles, blog posts, and book reviews. Increase your personal and corporate visibility as the go-to expert in your industry. Build relationships with clients and connect with ideal prospects. Network around the world and around the clock with people who need what you have to offer. Wondering how to use social media? Looking for a way to attract new clients without spending a fortune? 30 Days to Social Media Success is for you.

30 Days to Social Media Success The 30 Day Results Guide to Making the Most of Twitter Blogging LinkedIN and Facebook 1st Table of contents:

1 – Why Most Marketing Fails
Putting the 30 Day Guide to Use
2 – The Most Powerful Marketing Tool: The Business Plan
Define Success in Your Own Terms
Ready, Aim…
…Fire! Or Aim Again
Look for Gaps
Defining Your Transformative Value
3 – Digging Into the Business Plan for Marketing Gold
Getting to Know All About You
SWOT Your Company
4 – Mining Gems From the Business Plan
Budgeting Time and Money
How Much Is Enough?
The Irresistible Difference
5 – Creating an Action Plan
6 – Finding Your Real Story and True Voice
Telling Your Real Story
The Power of Your True Voice
7 – Touches to Transactions
Touches and Trigger Points
8 – Creating the Social Media Marketing Plan
Pulling It All Together
The Truth About Social Media
A Few Myths About Social Media
9 – I’m on Facebook. Now What?
Not That Kind of “Friend”
Facebook and Business
Anatomy of a Facebook Page
Customizing With Applications
10 – Doing Business on Linkedln
Anatomy of a Linkedln Page
Customizing With Applications
Using Linkedln (Carefully) for Marketing
11 – The Twitter Revolution
Who Are the People in Your Neighborhood?
Anatomy of a Twitter Page
Navigating in Twitter
Customizing Twitter With Applications
Using Twitter for Business
12 – Blogging for Business
Blogging Basics
Anatomy of a Blog
Why Blog?
Using Your Blog for Business
How to Get It All Done
13 – Do You Squidoo?
Anatomy of a Squidoo Lens
Creating Your Squidoo Lens
Using Squidoo for Business
14 – Can You Digg It?
Anatomy of a Social Bookmarking Site
Using Social Bookmarking for Business
15 – YouTube and Flickr: Your Windows to the World
Anatomy of a YouTube page
Anatomy of a Flickr Page
Using YouTube and Flickr for Business
16 – Get Business From Forums, Chats, and Threads
The Power of Answering Questions
Chats, Forums, and Threads
Make Comments Work Harder for You
Words to the Wise: Be Careful Out There
17 – Raise the ROI From Your Interest and Industry Sites
Start With the Profile
Get More From the Directory
Take a Leadership Role
18 – Social Media and PR
A Quick PR Primer
The Many New Faces of News
Is It News or Social Media?
Leveraging PR and Social Media
19 – Social Media and Sales Promotion
The Power of Promotion
Take It to the Street
20 – Social Media for Local Businesses
Social Media Makes Good Neighbors
Social Media Spreads the Word
21 – Social Media for Nonprofits
Start With the Outreach Goal
Tell a Story
Awareness and Donations
Interact With the Community
Provide a Lasting Record
22 – Social Media and Branding
It Starts With a Goal and an Audience
Values, Voice, and Story
Avoiding a Case of Mistaken Identity
23 – Going Global With Social Media
The Global Company Next Door
Social Media Makes the Connection
24 – Social Media and Your Website
Back to Basics
Your Homepage Portal
Make the Most of Social Bookmarking and Boilerplates
25 – Great Sites Beyond the Ordinary
Wikipedia
WikiHow
SmallBusinessBrief.com
Care2.com
Newsvine.com
Yahoo Answers and Yahoo Groups
Moodle
Ning.com
GetSatisfaction.com
Social Media for Cell Phones
26 – Social Media and Events
Building an Audience
Make the Most of Live and Virtual Events
Contests and Awards to Build Your Buzz
Recycle and Repurpose Your Events
27 – Social Media and the Author
Make the Connection
Remain on the Radar
Readers Love Social Media
28 – Social Media and the Speaker
Provide a Free Sample
Promote Your Upcoming Events
Don’t Overlook Online PR
29 – Social Media and Your Sales Funnel
Down the Yellow Brick Road
The Power of Mini-Events
Take Your Friends Behind the Scenes
30 – Beyond One Month: Where Do I Go From Here?
Short-Term and Long-Term Results
Find a New Jump-Off Point
Lighten the Time Commitment With a Little Help From Some Friends
Want to Know More About Social Media?

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