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Principles and Methods of Social Research 3rd Edition by William D Crano, Marilynn B Brewer, Andrew Lac ISBN 0415638550 9780415638555

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Author(s): William D. Crano, Marilynn B. Brewer, Andrew Lac
ISBN(s): 9780415638555, 0415638550
Edition: 3
File Details: PDF, 2.34 MB
Year: 2014
Language: english
SKU: EB-5256264 Categories: , Tags: , ,

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ISBN 10: 0415638550
ISBN 13: 9780415638555
Author: William D Crano, Marilynn B Brewer, Andrew Lac

Used to train generations of social scientists, this thoroughly updated classic text covers the latest research techniques and designs. Applauded for its comprehensive coverage, the breadth and depth of content is unparalleled. Through a multi-methodology approach, the text guides readers toward the design and conduct of social research from the ground up. Explained with applied examples useful to the social, behavioral, educational, and organizational sciences, the methods described are intended to be relevant to contemporary researchers. The underlying logic and mechanics of experimental, quasi-experimental, and non-experimental research strategies are discussed in detail. Introductory chapters covering topics such as validity and reliability furnish readers with a firm understanding of foundational concepts. Chapters dedicated to sampling, interviewing, questionnaire design, stimulus scaling, observational methods, content analysis, implicit measures, dyadic and group methods, and meta-analysis provide coverage of these essential methodologies. The book is noted for its:-Emphasis on understanding the principles that govern the use of a method to facilitate the researcher’s choice of the best technique for a given situation.- Use of the laboratory experiment as a touchstone to describe and evaluate field experiments, correlational designs, quasi experiments, evaluation studies, and survey designs.-Coverage of the ethics of social research including the power a researcher wields and tips on how to use it responsibly. The new edition features:-A new co-author, Andrew Lac, instrumental in fine tuning the book’s accessible approach and highlighting the most recent developments at the intersection of design and statistics.-More learning tools including more explanation of the basic concepts, more research examples, tables, and figures, and the addition of bold faced terms, chapter conclusions, discussion questions, and a glossary. -Extensive revision of chapter (3) on measurement reliability theory that examines test theory, latent factors, factor analysis, and item response theory.-Expanded coverage of cutting-edge methodologies including mediation and moderation, reliability and validity, missing data, and more physiological approaches such as neuroimaging and fMRIs. -A new web based resource package that features Power Points and discussion and exam questions for each chapter and for students chapter outlines and summaries, key terms, and suggested readings. Intended as a text for graduate or advanced undergraduate courses in research methods (design) in psychology, communication, sociology, education, public health, and marketing, an introductory undergraduate course on research methods is recommended.

Principles and Methods of Social Research 3rd Table of contents:

PART I: Introduction to Social Research Methods
1. Basic Concepts

  • Science and Daily Life

  • Theories and Hypotheses

  • From Theory, Concept, or Idea to Operation

  • Role of Theory in Scientific Inquiry

  • Conclusion and Overview

  • Questions for Discussion

  • References

2. Internal and External Validity

  • Causation

  • Phases of Research

  • Distinguishing Internal and External Validity

  • Basic Issues of Internal Validity

  • Basic Issues of External Validity

  • Conclusion

  • Questions for Discussion

  • References

3. Measurement Reliability

  • Classical Test Theory

  • Contemporary Test Theory

  • Conclusion

  • Questions for Discussion

  • References

4. Measurement Validity

  • Types of Measurement Validity

  • Threats to Measurement Validity

  • Conclusion

  • Questions for Discussion

  • References

PART II: Research Design Strategies: Experiments, Quasi-Experiments, and Nonexperiments
5. Designing Experiments: Variations on the Basics

  • Basic Variations in Experimental Design

  • Expanding the Number of Experimental Treatments

  • Blocked Designs: Incorporating a Nonexperimental Factor

  • Repeated-Measures Designs and Counterbalancing

  • Conclusion

  • Questions for Discussion

  • References

6. Constructing Laboratory Experiments

  • Steps for Constructing an Experiment

  • Types of Experimental Manipulations

  • Manipulation Checks

  • Assignment of Participants to Conditions: Randomization Procedures

  • Realism in an Experiment

  • Social Simulations and Analogue Experiments

  • Conclusion

  • Questions for Discussion

  • References

7. External Validity of Laboratory Experiments

  • Generalizability Across Participants

  • Experimenter Expectancy and Bias

  • Three Faces of External Validity

  • Conclusion

  • Questions for Discussion

  • References

8. Conducting Experiments Outside the Laboratory

  • Research Settings and Issues of Validity

  • Constructing a Field Experiment

  • The Internet as a Site for Experimental Research

  • Conclusion

  • Questions for Discussion

  • References

9. Nonexperimental Research: Correlational Design and Analyses

  • Analyzing and Interpreting Nonexperimental Research

  • Multiple Regression

  • Uses and Misuses of Correlational Analysis

  • Multi-Level Models

  • Structural Equation Models

  • Conclusion

  • Questions for Discussion

  • References

10. Quasi-Experiments and Evaluation Research

  • Program Evaluation Research

  • Quasi-Experimental Methods

  • Use of Archival Data in Longitudinal Research

  • Conclusion

  • Questions for Discussion

  • References

PART III: Data Collecting Methods
11. Survey Studies: Design and Sampling

  • Selection vs. Assignment

  • Random Sampling

  • Nonrandom Sampling

  • More Sampling Issues

  • Types of Survey Studies

  • Missing Data

  • Conclusion

  • Questions for Discussion

  • References

12. Systematic Observational Methods

  • Three Aspects of Naturalism

  • Observer Involvement in the Naturalistic Setting

  • Coding Observations

  • Conclusion

  • Questions for Discussion

  • References

13. Interviewing

  • Modes of Administration: Face-to-Face and Telephone

  • Developing the Interview

  • Interview Structure

  • Conducting the Interview

  • Interviewer Characteristics

  • Group Interviews and Focus Groups

  • Conclusion

  • Questions for Discussion

  • References

14. Content Analysis

  • Conducting a Content Analysis

  • Representative Examples

  • Conclusion

  • Questions for Discussion

  • References

15. Questionnaire Design and Scale Construction

  • Questionnaires

  • Constructing Rating Scales

  • Conclusion

  • Questions for Discussion

  • References

16. Indirect and Implicit Measures of Cognition and Affect

  • Indirect Measures

  • Information Processing

  • Priming

  • Social Psychophysiology

  • Conclusion

  • Questions for Discussion

  • References

17. Scaling Stimuli: Social Psychophysics

  • Scaling Stimuli

  • Techniques for Stimulus Scaling

  • Multidimensional Scaling Models

  • Conclusion

  • Questions for Discussion

  • References

18. Methods for Assessing Dyads and Groups

  • Dyadic Designs

  • Deriving Dyadic and Group Level Variables

  • Designs to Study Group Structures

  • Designs to Study Multiple Groups

  • Measuring Group Process and Outcomes

  • Conclusion

  • Questions for Discussion

  • References

PART IV: Concluding Perspectives
19. Synthesizing Research Results: Meta-Analysis

  • Stages in the Meta-Analysis Process

  • Interpreting the Meta-Analysis

  • Conclusion

  • Questions for Discussion

  • References

20. Social Responsibility and Ethics in Social Research

  • Ethics of Research Practices

  • Regulatory Context of Research with Human Participants

  • Ethics of Data Reporting

  • Ethical Issues Related to Scientific Research Products

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