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From Science 2 0 to Pharma 3 0 Semantic Search and Social Media in the Pharmaceutical Industry and Stm Publishing 1st Edition by Herve Basset, David Stuart, Denise Silber ISBN 1843347091 9781843347095

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From Science 2 0 to Pharma 3 0 Semantic Search and Social Media in the Pharmaceutical Industry and Stm Publishing 1st Edition Hervé Basset Digital Instant Download

Author(s): Hervé Basset, David Stuart and Denise Silber (Auth.)
ISBN(s): 9781843347095, 1843347091
Edition: 1
File Details: PDF, 9.52 MB
Year: 2012
Language: english
SKU: EB-4675874 Category: Tags: ,

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ISBN 10: 1843347091
ISBN 13: 9781843347095
Author: Herve Basset, David Stuart, Denise Silber

Science 2.0 uses the resources of Web 2.0 to communicate between scientists, and with the general public. Web 3.0, in turn, has brought disruptive technologies such as semantic search, cloud computing and mobile applications into play. The term Pharma 3.0 anticipates the future relationship between drug makers and doctors with their patients in light of such technology. From Science 2.0 to Pharma 3.0 examines these developments, discussing the best and worst of Web 2.0 in science communication and health. Successes such as the Open Access phenomena and also less successful networks are covered. This title is divided into three parts. The first part considers the Web 2.0 revolution, and the promise of its impact on science communication and the state of Science 2.0. The second part looks at impact on Pharma and Health, including attempts to utilise digital in Pharma. The last part looks at the promising disruptive technologies of Web 3.0, including semantic search in biomedicine and enterprise platforms. The book concludes by looking forward to developments of ‘3.0’ in Pharma and STM publishing.

  • Gives a global overview of success and failure in Science 2.0
  • Presents useful stories and lessons learned
  • Gives a clear view of how semantic search is present in science platforms and its potential in STM publishing

From Science 2 0 to Pharma 3 0 Semantic Search and Social Media in the Pharmaceutical Industry and Stm Publishing 1st Table of contents:

Part 1: From Science 2.0 (2000–2010)

Introduction

Chapter 1: The Web 2.0 revolution and the promise of Science 2.0
Abstract:

  • The web as a platform: web services, the cloud and the app

  • Harnessing collective intelligence

  • Data as the ‘next Intel Inside’

Chapter 2: The state of Science 2.0
Abstract:

  • A reluctance to change

  • Scepticism about the promise of Science 2.0

  • The lack of a supportive environment

Conclusion

Part 2: … and Pharma 2.0 …

Introduction

Chapter 3: Health 2.0 and beyond
Abstract:

  • 2.0 becomes social media

  • Big promises: is there a pot of gold?

  • Leading Health 2.0 and social media sites and applications

Chapter 4: The digital pharma industry
Abstract:

  • The pharma industry adopts …

  • The pharma industry watches …

  • The pharma industry remains cautious: the dark face of SoMe

Part 3: … to Pharma 3.0 (2010–)

Introduction

Chapter 5: The semantic search in life sciences
Abstract:

  • Semantic? What’s this?

  • What do researchers expect?

  • A survey of biomedical semantic interfaces

  • The future will be semantic

  • The semantic for pharmas

Chapter 6: Enterprise 2.0 and Web 3.0
Abstract:

  • Enterprise 2.0

  • MS SharePoint 2010

  • And the next revolutions are?

Conclusion

Chapter 7: The next 3.0
Abstract:

  • Science 3.0

  • Pharma 3.0

  • Big STM 3.0

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Tags: Herve Basset, David Stuart, Denise Silber, Science, Semantic