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Trend Driven Innovation Beat Accelerating Customer Expectations Beat Accelerating Customer Expectations 1st Edition by Henry Mason, David Mattin, Maxwell Luthy, Delia Dumitrescu, Alexander Osterwalder ISBN 1119170427 9781119170426

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Beat accelerating customer expectations with Trend driven innovation 1st Edition Henry Mason Digital Instant Download

Author(s): Henry Mason, David Mattin, Maxwell Luthy, Delia Dumitrescu, Alexander Osterwalder
ISBN(s): 9781119170426, 1119170427
Edition: 1
File Details: PDF, 28.71 MB
Year: 2015
Language: english
SKU: EB-6652996 Category: Tags: , , , ,

Trend Driven Innovation Beat Accelerating Customer Expectations Beat Accelerating Customer Expectations 1st Edition by Henry Mason, David Mattin, Maxwell Luthy, Delia Dumitrescu, Alexander Osterwalder – Ebook PDF Instant Download/Delivery: 1119170427, 9781119170426
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Product details:

ISBN 10: 1119170427
ISBN 13: 9781119170426
Author: Henry Mason, David Mattin, Maxwell Luthy, Delia Dumitrescu, Alexander Osterwalder

Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong. In this startling new book, the team at TrendWatching share a powerful, counter-intuitive truth: to discover what people want next, stop looking at customers and start looking at businesses. That means learning how to draw powerful insights from the way leading brands and disruptive startups—from Apple to Uber, Chipotle to Patagonia—redefine customer expectations. Sharing the secrets that have led thousands of the world’s most successful brands and agencies to rely on TrendWatching for over a decade, Trend-Driven Innovation is the book that will reconfigure your view of the business world forever. You’ll learn: How to spot emerging trends using three crucial building blocks, and how to recognize the expectation gaps that herald opportunity. Why most professionals focus on precisely the wrong trends and innovations, and how to avoid this. How to turn trends and insights into innovations that customers will love. Amid the endless change that defines today’s business environment, opportunity is everywhere. Highly practical, and featuring real-world examples from around the world, Trend-Driven Innovation is the actionable, battle-tested manual that will enable you harness those opportunities time after time. Setting you up to build an organization that matters, products customers love, and campaigns people can’t stop talking about.

Trend Driven Innovation Beat Accelerating Customer Expectations Beat Accelerating Customer Expectations 1st Table of contents:

Part 1: The Framework

  1. The Challenge of Accelerating Customer Expectations

  2. What Is a Trend?

  3. Trends vs. Fads: Understanding the Difference

  4. How to Identify and Understand Trends

  5. The Trend-Driven Innovation Process

Part 2: Exploring Trend Territories
6. The Human Experience
7. Technology and Innovation
8. Society and Culture
9. Economy and Business
10. Environment and Sustainability

Part 3: Applying Trend-Driven Innovation
11. Trendspotting in Practice
12. Integrating Trends into Strategy
13. Building Trend-Driven Innovation Teams
14. Case Studies of Successful Trend-Driven Innovation

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Tags: Henry Mason, David Mattin, Maxwell Luthy, Delia Dumitrescu, Alexander Osterwalder, Beat Accelerating