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Branding In Five and a Half Steps 1st Edition by Michael Johnson ISBN 0500518963 9780500518960

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Branding In Five and a Half Steps Johnson Digital Instant Download

Author(s): Johnson, Michael
ISBN(s): 9780500518960, 0500518963
Edition: Illustrated
File Details: PDF, 26.58 MB
Year: 2016
Language: english
SKU: EB-54521010 Category: Tags: ,

Branding In Five and a Half Steps 1st Edition by Michael Johnson – Ebook PDF Instant Download/Delivery: 0500518963, 9780500518960
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Product details:

ISBN 10: 0500518963 
ISBN 13: 9780500518960
Author: Michael Johnson

Michael Johnson is one of the world’s leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N, and he has garnered a plethora of awards in the process.

In Branding, Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how the birth of a brand begins not with finding a solution but rather with identifying the correct question the missing gap in the market to which an answer is needed. Johnson proceeds to unveil hidden elements involved in creating a successful brand from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language.

With more than 1,000 illustrations showcasing the world’s most successful corporate identities, as well as generic templates enabling you to create your own brand or ad with ease, Branding explores every step of the development process required to create the simplest and most immediately compelling brands.

Branding In Five and a Half Steps 1st Table of contents:

1 The Importance of Branding
2 What Makes a Brand Successful?

Step 1: Strategy
3 Defining Purpose and Vision
4 Understanding the Audience
5 Positioning Your Brand

Step 2: Brand Identity
6 Crafting the Visual Identity
7 Logo Design Principles
8 Color, Typography, and Imagery

Step 3: Brand Communication
9 Tone of Voice and Messaging
10 Storytelling and Content Strategy

Step 4: Brand Experience
11 Touchpoints and Customer Interaction
12 Designing the Brand Environment

Step 5: Brand Management
13 Maintaining Consistency
14 Measuring Brand Performance

Half Step: The Future of Branding
15 Innovation and Adaptation in Branding

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Tags: Michael Johnson, Half Steps