Data Collection Patricia 1st edition by Patricia Pulliam Phillips, Cathy Stawarski ISBN 0787987182 978-0787987183
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Product details:
ISBN 10: 0787987182
ISBN 13: 978-0787987183
Author: Patricia Pulliam Phillips, Cathy Stawarski
Data Collection
Data Collection is the second of six books in the Measurement and Evaluation Series from Pfeiffer. The proven ROI Methodology–developed by the ROI Institute–provides a practical system for evaluation planning, data collection, data analysis, and reporting. All six books in the series offer the latest tools, most current research, and practical advice for measuring ROI in a variety of settings.
Data Collection offers an effective process for collecting data that is essential to the implementation of the ROI Methodology. The authors outline the techniques, processes, and critical issues involved in successful data collection. The book examines the various methods of data collection, including questionnaires, interviews, focus groups, observation, action plans, performance contracts, and monitoring records. Written for evaluators, facilitators, analysts, designers, coordinators, and managers, Data Collection is a valuable guide for collecting data that are adequate in quantity and quality to produce a complete and credible analysis.
Data Collection Patricia 1st Table of contents:
1 Using Questionnaires and Surveys
Types of Questions
Questionnaire Design Steps
Improving the Response Rate for Questionnaires and Surveys
Final Thoughts
2 Using Tests
Types of Tests
Simulations
Informal Tests
Final Thoughts
3 Using Interviews, Focus Groups, and Observation
Interviews
Focus Groups
Observations
Final Thoughts
4 Using Other Data Collection Methods
Business Performance Monitoring
Action Planning
Performance Contracts
Final Thoughts
5 Measuring Reaction and Planned Action
Why Measure Reaction and Planned Action?
Importance of Other Levels of Evaluation
Areas of Feedback
Data Collection Issues
Uses of Reaction Data
Final Thoughts
6 Measuring Learning and Confidence
Why Measure Learning and Confidence?
Measurement Issues
Administrative Issues
Uses of Learning Data
Final Thoughts
7 Measuring Application and Implementation
Why Measure Application and Implementation?
Challenges
Measurement Issues
Data Collection Methods
Barriers to Application
Uses of Application Data
Final Thoughts
8 Measuring Impact and Consequences
Why Measure Business Impact?
Effective Impact Measures
Data Collection Methods
Final Thoughts
9 Selecting the Proper Data Collection Method
Matching Exercise
Selecting the Appropriate Method for Each Level
Final Thoughts
Index
About the Authors
Pfeiffer Publications Guide
What will you find on pfeiffer.com?
Measurement and Evaluation Series
Special Offer from the ROI Institute
End User License Agreement
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Tags: Patricia Pulliam Phillips, Cathy Stawarski, Data Collection Patricia