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The Psychology of Media and Politics 1st Edition by George Comstock, Erica Scharrer IBSN 0080454259 9780121835521

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The Psychology of Media and Politics 1st Edition George Comstock Digital Instant Download

Author(s): George Comstock, Erica Scharrer
ISBN(s): 9780121835521, 0080454259
Edition: 1
File Details: PDF, 1.26 MB
Year: 2005
Language: english
SKU: EB-1540462 Categories: , Tags: ,

The Psychology of Media and Politics 1st Edition by George Comstock, Erica Scharrer – Ebook PDF Instant Download/Delivery: 0080454259, 9780121835521
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ISBN 10: 0080454259 
ISBN 13: 9780121835521
Author: George Comstock, Erica Scharrer

Research indicates that people discount their own opinions and experiences in favor of those of “experts” as espoused in the media. The framing of news coverage thus has a profound impact on public opinion, and political decision making as a response to public outcry. However, the choice of how to frame the news is typically made to solicit viewership and high ratings rather than to convey accurate and meaningful information. This book discusses why people discount their own opinions, how the media shapes the news, when this drives political decision making, and what the effect is on the future of society.

Issues addressed include:
* How powerful are the media in shaping political beliefs/judgment?
* How has this power changed in recent years?
* How does media influence voting behavior?
* To what extent do media opinions affect political decision making?

* Demonstrates the ways in which the media both constrain and facilitate democratic participation
* Provides insight into why individuals have varying levels of attention to and interest in politics
* Discusses such issues as political advertising, polls, debates, and journalists’ pursuit of scandal
* Describes why only some Americans turn out to vote in prominent elections.
* Offers a model of personal- versus social-level influences that extends beyond politics into other important topic areas
* Brings together research and theories from the fields of Communication, Psychology, and Political Science
* Reviews hundreds of key sources, both historical and contemporary

The Psychology of Media and Politics 1st Table of contents:

I: Early Knowledge

1. Conventional Wisdom

  • I. The Third Person

  • II. Conformity

  • III. Personal Experience

  • IV. Three Propositions

2. Necessary Corrections

  • I. Ambiguities

  • II. Misapplication

  • III. Rethinking the Personal

  • IV. Our Intentions

II: Press and Public

3. The New Media

  • I. Three Factors

  • III. Contemporary Media

4. The Goods

  • I. Under the Magnifying Glass

  • II. On the Shelves

  • III. Narrative and Normalization

5. Heterogeneous Faces

  • I. Our Model

  • II. Dropouts

  • III. Participants

  • IV. Electoral Cycle

  • V. Nonvoting

  • VI. Searching for Information

  • VII. Interest and Motive

III: The Collective Self

6. Using the Media

  • I. Topics, Issues, Events, and People

  • II. Anonymous Others

  • III. What Others Think

  • IV. Experiences of Others

  • V. Emotions and Surveillance

  • VI. Primacy of the Media

7. Beyond Politics

  • I. Social Influence

  • II. Consumer Behavior

  • III. Socialization

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Tags: George Comstock, Erica Scharrer, Psychology, Media