The Innovator s Field Guide Market Tested Methods and Frameworks to Help You Meet Your Innovation Challenges 1st Edition by Peter Skarzynski, David Crosswhite ISBN 1118644573 9781118644577

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Product details:

ISBN 10: 1118644573 
ISBN 13: 9781118644577
Author: Peter Skarzynski, David Crosswhite

Everyone knows that innovation is key to succeeding in todays ultra-competitive landscape. But its very difficult to see an innovative company and try to replicate its success without understanding the long-term strategy it took to get there. Whats missing is a down-to-earth planning and execution guide describing what has to happen for innovation to become an always-on capability.  And an understanding of what is required to keep it on track. This book is a practical how-to guide for innovation leaders and practitioners inside organizations of all sizes and in all sectors.  It focuses on the most pressing innovation problems; each chapter describes a specific innovation challenge and details how one can design and execute successfully against that challenge, providing practical ideas, tools, and best practices.  It describes common obstacles encountered in the field and offers simple, practical solutions to those problems. The book does not espouse complicated theory or present esoteric debates, but is written specifically for practitioners – leaders and professionals who need to overcome their most critical challenges through innovation, right now.  The authors offer practical, easy-to-understand and market-tested approaches derived from their work as pioneers in the field of embedding innovation in organizations.

The Innovator s Field Guide Market Tested Methods and Frameworks to Help You Meet Your Innovation Challenges 1st Table of contents:

1 Setting Context
About This Field Guide
The Innovation Challenges
Raising Your Innovation IQ Through Insight-Driven Innovation (Chapter 2)
Enabling Breakthrough Innovation (Chapter 3)
From Nascent Idea to Business Concept (Chapter 4)
Propelling Fast Innovation (Chapter 5)
Experimentation and De-Risking (Chapter 6)
Innovating While in Market (Chapter 7)
Organizing for Innovation (Chapter 8)
Leading Innovation (Chapter 9)
Getting Started (Chapter 10)
Conclusion and Looking Ahead (Chapter 11)
Principles of Innovation
As You Read The Guide
2 Raising Your Innovation IQ Through Insight-Driven Innovation
What Is a Great Insight?
Earning the Right to Ideate Through New Frame-Breaking Perspectives
Five Insight Types
Getting Started: Identifying Customers’ Unmet Needs
Getting Started: Discontinuities
Getting Started: Developing High-Impact Orthodoxy Insights
Using the Jobs-to-Be-Done Framework to Identify White Spaces
Using Customer Insights to Identify White Spaces
Key Take-Aways
3 Enabling Breakthrough Innovation
Enabling Breakthrough Innovations Through Insight Combinations
Domaining: Building a Pipeline of Related Concepts
Insight-Driven Domain Development
Sharing Insights and Sketching Out Possible Domains
Elaborating and Assessing Your Domain
Assessing Capabilities and Competitive Context
Understanding the Economic Physics of Your Domain
Migration Maps: Sequencing Your Efforts Smartly
Selecting Early Opportunities for Opportunity-Level Elaboration
Bringing Strategic Focus to Your Efforts: Innovation Architecture
Key Take-Aways
4 From Nascent Idea to Business Concept
Changing Your Mind-Set About the Innovation Process
The SEI Approach
Developing the CVP
Unsticking a Nascent Concept
Developing the Supporting Business Model
Continuing Your Learning Through In-the-Room and Out-of-the-Room Exploration
Using Analogs to Stretch the Business Concept
Framing and Elaborating the Economic Model
Using an Iterative Learning Process
Don’t Take Opportunity Elaboration and Framing for Granted
Fast-Tracking Opportunities When You Believe Speed to Market Is Critical
Key Take-Aways
5 Propelling Fast Innovation
Engaging the Organization Through Focused Innovation Challenges
Innovation Accelerators
Preparing for the Accelerator Session
Open Innovation: Moving Faster Than Your Internal Development
Moving Faster: Collaboration with Suppliers
Key Take-Aways
6 Experimentation and De-Risking
Framing Risk to Manage It
Defining Your Learning Path
Learn from Previous, Similar Experience
Learn Through Analogs
Developing Your Experimentation Agenda
Experimentation in Action
Key Take-Aways
7 Innovating While in Market
Innovating While Flying the Plane
Principles to Guide Postlaunch Innovation
Using Front-End Techniques in Postlaunch Activities: Develop New Insights to Enable New Learning
Customer Insights with Regard to Acquisition in Both the Physical and Virtual Worlds
Customer/Consumer Insights with Regard to Use
Channel, Sales Associate, and Trade Partner Insights
Competitive Response Insights
New Orthodoxies We Can Challenge
Translating Insights into Action
Continue to Experiment for Postlaunch Learning and Revision
Postlaunch Innovation: Illustrative Design Approaches
Postlaunch Innovation Pioneers: Select Case Examples
Postlaunch Innovation Issues to Anticipate
Key Take-Aways
8 Organizing for Innovation
A Framework for Organizing the Elements of Innovation
Design Principles for Organizing for Innovation
Think Comprehensively
Design Systemically
Work with the Grain of the Organization
Design a Fit-for-Purpose System
Avoid Isolated Innovation Islands
Foster Openness and Networks
The Organizing Elements
Innovation Process and Approach
Supporting Tools and Frameworks
Innovation Skills
Metrics and Measures
Incentives
Supporting and Enabling Processes
Funding Mechanisms
Organizational Communications
Leadership Engagement and Decision Making
Structure
Case Examples: Organizing for Innovation
Key Take-Aways
9 Leading Innovation
Leading Innovation from the Top
Develop a Shared, Aligned View
Driving Leadership Engagement in Innovation
Focused, Immersive Engagement
A Shared View Through Dialogue
The Rule of Thirds
An Example of Innovation Leadership Engagement
Leading Innovation from the Top: Who’s on Point?
Top Leadership as an Indispensable Element
Leading from Within: Grassroots- Led Innovation
Some Foundational Principles for Grassroots Innovation
Some Grassroots Approaches
Key Take-Aways
10 Getting Started
Designing from Outcomes Back
Different Types of Innovation Outcomes
High-Level Designs for Frequently Desired Outcomes
Outcome 1: Give Me More Ideas I Can Commercialize and Scale
Outcome 2: Help Me with the Ideas I Already Have
Outcome 3: Make My Innovation Efforts More Strategic
Outcome 4: Help Me Manage Risk Smartly
Outcome 5: Help Me Innovate Postlaunch
Outcome 6: Strengthen Our Innovation Capabilities
Getting Started: Assembling the Team
Assessing Issues and Approach: Innovation Assessment and Design
Develop an As-Is View of Innovation and New Product Development Processes and Outcomes
Develop an As-Is View of Resource Allocation and Other Indirect Work Processes That Affect Innovatio
Identify Leading Innovation Principles and Practices
Identify Priority Gaps and Capability-Building/Enhancement Areas
Recommend Organizational Changes
Before You Begin: Some Additional Tips
Key Take-Aways
11 Conclusion and Looking Ahead
Flexible, Reconfigurable Techniques for Addressing Innovation Challenges
Be Alert for Common Pitfalls

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Tags: Peter Skarzynski, David Crosswhite, Innovator, Frameworks