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The Personal MBA 10th Edition by Josh Kaufman ISBN 0525543023 9780593418208

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The Personal MBA 10th Anniversary Edition Josh Kaufman Digital Instant Download

Author(s): Josh Kaufman
ISBN(s): 9780593418208
File Details: PDF, 4.40 MB
Year: 2020
Language: english
SKU: EB-46474336 Category: Tag:

The Personal MBA 10th Edition by Josh Kaufman – Ebook PDF Instant Download/Delivery: 0525543023, 9780593418208
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Product details:

ISBN 10: 0525543023 
ISBN 13: 9780593418208
Author: Josh Kaufman

The 10th anniversary edition of the bestselling foundational business training manual for ambitious readers, featuring new concepts and mental models: updated, expanded, and revised.


Many people assume they need to attend business school to learn how to build a successful business or advance in their career. That’s not true. The vast majority of modern business practice requires little more than common sense, simple arithmetic, and knowledge of a few very important ideas and principles.

The Personal MBA 10th Anniversary Edition provides a clear overview of the essentials of every major business topic: entrepreneurship, product development, marketing, sales, negotiation, accounting, finance, productivity, communication, psychology, leadership, systems design, analysis, and operations management…all in one comprehensive volume.

Inside you’ll learn concepts such as:

The 5 Parts of Every Business: You can understand and improve any business, large or small, by focusing on five fundamental topics.

The 12 Forms of Value: Products and services are only two of the twelve ways you can create value for your customers.

4 Methods to Increase Revenue: There are only four ways for a business to bring in more money. Do you know what they are?

Business degrees are often a poor investment, but business skills are always useful, no matter how you acquire them.

The Personal MBA will help you do great work, make good decisions, and take full advantage of your skills, abilities, and available opportunities–no matter what you do (or would like to do) for a living.

The Personal MBA 10th Table of contents:

PART I: Value Creation
1 The Iron Law of the Market
2 The 12 Forms of Value
3 The Power of Pricing
4 The Invisible Pathways of Value

PART II: Marketing
5 Understanding Your Customer
6 The Sales Funnel
7 Crafting the Offer
8 Marketing Messaging and Positioning

PART III: Sales
9 The Art of Selling
10 Overcoming Objections
11 Closing the Deal
12 Building Long-Term Relationships

PART IV: Value Delivery
13 Designing Effective Systems
14 Quality Control and Improvement
15 Delivering on Promises

PART V: Finance
16 Understanding Financial Statements
17 Cash Flow and Profit
18 Financial Intelligence for Managers

PART VI: The Human Mind
19 Decision Making and Psychology
20 Cognitive Biases and How to Avoid Them
21 Motivation and Incentives

PART VII: Working With Yourself
22 Time Management and Productivity
23 Goal Setting and Focus
24 Learning and Self-Improvement

PART VIII: Working With Others
25 Leadership Principles
26 Building Effective Teams
27 Negotiation and Influence

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