Mobile Marketing An Hour a Day 1st Edition by Rachel Pasqua, Noah Elkin ISBN 978-1118388440 1118388440

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Product details: 

ISBN 10:  1118388440

ISBN 13: 978-1118388440

Author: Rachel Pasqua, Noah Elkin 
A step-by-step guide to successful mobile marketingstrategies
Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, Hour A Day series, this new book is full of advice, practical tips, and step-by-step tactics you can put to use right away. Start leveraging location-based marketing via Foursquare and Yelp, see how to set up and manage mobile commerce,and try such technologies as QR codes, ambient communication (RFID and Bluetooth), mobile broadcasting, and more.
Take action now and mobile-loving customers will soon find you,thanks to these successful ideas and strategies from expert mobil emarketers, Rachel Pasqua and Noah Elkin.
Shows you step by step how to develop, implement, and measure a successful mobile marketing strategy
Pares down a complex process into approachable, bite-sized tasks you can tackle in an hour a day
Covers vital mobile marketing weapons like messaging, mobile websites, apps, and mobile advertising to help you achieve your goals
Gets you up to speed on location-based marketing via Foursquare and Yelp, using mobile commerce, and leveraging technologies such as as QR codes, ambient communication (RFID and Bluetooth), and mobile broadcasting
Mobile Marketing: An Hour A Day is a must-have resource for marketers and advertisers who want a compelling mobile presence.

Table of contents: 

Chapter 1 Map the Mobile Opportunity

Market Size and Growth Potential

The Global Rise of Smart Devices

Smartphones

Tablets

What’s Driving the Growth in Smart Devices?

The Web Becomes Truly Mobile

Key Mobile Activities

Text Messaging

Social Networking

Search

Shopping

Entertainment

How Mobile Is Changing the Face of… Everything

Retail and Consumer Packaged Goods

Automotive

Financial Services

Travel and Hospitality

Pharma and Healthcare

Publishing and Entertainment

In Conclusion

Chapter 2 Week 1: Develop Your Mobile Strategy

Draw the Line Between Strategy and Tactics

Monday: Understand What You Can Achieve with Mobile Strategy

Brand Building and Awareness

Mobile for CRM

Mobile for Marketing

Mobile for Advertising

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Tags: Rachel Pasqua, Noah Elkin, Mobile Marketing, An Hour, a Day