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Successful event management a practical handbook 3rd Edition by Anton Shone, Bryn Parry ISBN 1408020750 9781408020753

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Successful event management a practical handbook 3rd Edition Anton Shone Digital Instant Download

Author(s): Anton Shone; Bryn Parry
ISBN(s): 9781408020753, 1408020750
Edition: 3
File Details: PDF, 18.22 MB
Year: 2010
Language: english
SKU: EB-4922282 Category: Tags: ,

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Product details:

ISBN 10: 1408020750 
ISBN 13: 9781408020753
Author: Anton Shone, Bryn Parry

This eagerly anticipated edition of “Successful Event Management” is the essential handbook for both practitioners and students. This third edition combines a practical and theoretical overview and includes enhanced sections on Catering, Ticketing, Logistics and Operations. Featured are numerous case studies which provide real-world insights into all aspects of the organization and running of events. The extensive companion website features many great resources such as PowerPoint slides, extra case studies with case study notes and web links to online resources.

Successful event management a practical handbook 3rd Table of contents:

PART ONE: THE EVENTS BUSINESS

1 An introduction to events

2 The market demand for events

3 The events business: supply and suppliers

4 Events in context

PART TWO: MANAGING EVENTS

5 Making a start and planning the event

6 Financial management and the budget

7 Event logistics and supplies

8 Marketing and public relations for events

9 Risk management and legalities

10 Event project management and set-up issues

11 The organisation manager and the team: during the event

12 Close-down, evaluation and legacies

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Tags: Anton Shone, Bryn Parry, Successful, practical