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Cambridge Igcse tm and O Level Travel and Tourism Coursebook 2nd Edition by Stephen Rickerby, John Smith, Ruth Figg ISBN 1009064681 9781009064682

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Cambridge Igcse tm and O Level Travel and Tourism Coursebook 2nd Revised ed. Edition Stephen Rickerby Digital Instant Download

Author(s): Stephen Rickerby, John Smith, Ruth Figg
ISBN(s): 9781009064682, 1009064681
Edition: 2nd Revised ed.
File Details: PDF, 36.84 MB
Year: 2022
Language: english
SKU: EB-59020658 Category: Tags: , ,

Cambridge Igcse tm and O Level Travel and Tourism Coursebook 2nd Edition by Stephen Rickerby, John Smith, Ruth Figg – Ebook PDF Instant Download/Delivery: 1009064681, 9781009064682
Full download Cambridge Igcse tm and O Level Travel and Tourism Coursebook 2nd Edition after payment

Product details:

ISBN 10: 1009064681 
ISBN 13: 9781009064682
Author: Stephen Rickerby, John Smith, Ruth Figg

This series supports learners through the Cambridge IGCSE™ and O Level Travel & Tourism syllabuses (0471/7096). From business travel to ecotourism, this second edition supports students to develop practical skills across a range of roles in one of the world’s largest industries. Help students develop their analytical skills to build a deeper understanding of modern tourism, through case studies exploring topics such as the impact of the COVID-19 pandemic. Suitable for the Cambridge IGCSE™ and O Level Travel & Tourism syllabuses (0471/7096), for examination from 2024. The coursebook supports students whose first language is not English, with key terms and concept links, as well as visual tools throughout, to aid understanding.

Cambridge Igcse tm and O Level Travel and Tourism Coursebook 2nd Table of contents:

Chapter 1: The Travel and Tourism Industry

  • Introduction to Travel and Tourism

  • Components of the Industry

  • Types of Tourism

  • Tourism Products and Services

Chapter 2: Customer Service in Travel and Tourism

  • Importance of Customer Service

  • Meeting Customer Needs

  • Handling Complaints

  • Quality in Customer Service

Chapter 3: The Role of Travel and Tourism Organizations

  • Types of Organizations

  • Functions and Responsibilities

  • The Public and Private Sectors

  • International and National Bodies

Chapter 4: Travel and Tourism Destinations

  • Factors Influencing Destinations

  • Tourist Attractions

  • Natural and Cultural Attractions

  • Tourist Facilities and Infrastructure

Chapter 5: The Impact of Tourism

  • Economic Impacts

  • Environmental Impacts

  • Socio-cultural Impacts

  • Sustainable Tourism

Chapter 6: The Travel and Tourism Product

  • Types of Travel and Tourism Products

  • Packaging Tourism Products

  • Itinerary Planning

  • Tour Operators and Travel Agents

Chapter 7: Marketing in Travel and Tourism

  • Marketing Concepts

  • Market Research

  • Promotion and Advertising

  • Sales Techniques

Chapter 8: The Travel and Tourism Customer

  • Types of Tourists

  • Motivations for Travel

  • Customer Needs and Expectations

  • Customer Profiles

Chapter 9: Travel and Tourism Legislation and Safety

  • Legal Issues

  • Health and Safety in Tourism

  • Travel Insurance

  • Security Procedures

Chapter 10: The Future of Travel and Tourism

  • Trends and Innovations

  • Technology in Tourism

  • Challenges Facing the Industry

  • Career Opportunities

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Tags: Stephen Rickerby, John Smith, Ruth Figg, Cambridge Igcse