Strategic Communication in the HIV AIDS Epidemic 1st Edition by Neill McKee, Jane Bertrand, Antje Becker Benton ISBN 0761932089 9780761932086

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Product details:

ISBN 10: 0761932089 
ISBN 13: 9780761932086
Author: Neill McKee, Jane Bertrand, Antje Becker Benton

This book promotes the use of strategic communication to fight against the HIV/AIDS epidemic. Focusing on strategic communication for positive and measurable behaviour change, the authors elaborate on a wide range of issues including: the importance of advocacy and community mobilization; comprehensive approaches to prevention and the use of communication in reducing stigma; communication programmes for a wide range of specific groups including intravenous drug users and refugees; the role of communication in support of clinical and social services; the care and support of vulnerable children; and selected communication approaches such as entertainment-education, telephone hotlines and digital communication.

Case studies are employed to illustrate the concepts and show how strategic communication has been used in different developing countries for training and in designing communication programmes.

Strategic Communication in the HIV AIDS Epidemic 1st Table of contents:

• Understanding HIV/AIDS: Social, Cultural, and Behavioral Dimensions

  • The Global Impact of HIV/AIDS: Epidemiological Trends

  • Social Determinants of HIV Risk and Vulnerability

  • Cultural and Behavioral Factors in HIV Transmission

  • Stigma, Discrimination, and HIV/AIDS

• Theories and Models of Health Communication

  • Health Belief Model and HIV/AIDS Prevention

  • Social Cognitive Theory and Behavioral Change

  • The Diffusion of Innovations Model

  • The Theory of Planned Behavior in HIV Prevention Campaigns

• Strategic Communication in HIV/AIDS Prevention

  • Designing Communication Campaigns for HIV Prevention

  • Targeting High-Risk Populations: Youth, MSM, and Injecting Drug Users

  • Using Mass Media for HIV Prevention Campaigns

  • The Role of Social Media in HIV/AIDS Awareness and Prevention

• Behavior Change Communication (BCC) Strategies

  • Key Principles of Behavior Change Communication

  • Strategies for Changing Risky Behaviors

  • Case Studies of Successful HIV Prevention Campaigns

  • Monitoring and Evaluating Behavior Change Interventions

• Community Engagement and Participatory Communication

  • Engaging Communities in HIV/AIDS Prevention and Care

  • The Role of Peer Education and Advocacy

  • Community-Based Approaches to Reducing HIV Stigma

  • Partnerships between NGOs, Governments, and Communities

• The Role of Healthcare Providers in HIV/AIDS Communication

  • Effective Communication in Clinical Settings

  • Building Trust Between Healthcare Providers and Patients

  • Counseling and Communication Skills for HIV Care Providers

  • Integrating HIV/AIDS Education into Routine Health Services

• HIV/AIDS and the Media: Challenges and Opportunities

  • The Power of Media in Shaping Public Perceptions of HIV/AIDS

  • Ethical Considerations in Reporting on HIV/AIDS

  • Media Campaigns for HIV Testing and Treatment

  • The Role of Film, Music, and Television in HIV Awareness

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Tags: Neill McKee, Jane Bertrand, Antje Becker Benton, Strategic, HIV AIDS