Entrepreneurship and Innovations in E business An Integrative Perspective 1st Edition by Fang Zhao ISBN 1591409217 9781591409212

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Product details:

ISBN 10: 1591409217
ISBN 13: 9781591409212
Author: Fang Zhao

Entrepreneurship and Innovations in E-Business: An Integrative Perspective (2006), edited by Fang Zhao, is a comprehensive volume that explores the dynamic interplay between entrepreneurship and innovation within the realm of electronic business. Drawing upon extensive research and case studies, the book delves into how these two forces converge to drive the success and sustainability of e-businesses in the digital age.

The collection presents a series of chapters authored by various experts, each examining different facets of e-entrepreneurship and e-innovation. Topics covered include the operational strategies of e-entrepreneurs in open-source environments, personalized e-marketing approaches for small and medium-sized enterprises, and the evolution of electronic marketplaces. Additionally, the book addresses ethical considerations such as online information privacy and its implications for e-business practices.

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Tags: Fang Zhao, Entrepreneurship, E business