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The Do It Yourself Lobotomy Open Your Mind to Greater Creative Thinking 1st Edition by Tom Monahan ISBN 0471417424 9780471417422

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The Do It Yourself Lobotomy Open Your Mind to Greater Creative Thinking 1st Edition Tom Monahan Digital Instant Download

Author(s): Tom Monahan
ISBN(s): 9780471417422, 0471417424
Edition: 1st
File Details: PDF, 8.65 MB
Year: 2002
Language: english
SKU: EB-1615878 Category: Tag:

The Do It Yourself Lobotomy Open Your Mind to Greater Creative Thinking 1st Edition by Tom Monahan – Ebook PDF Instant Download/Delivery: 0471417424, 9780471417422
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Product details:

ISBN 10: 0471417424 
ISBN 13: 9780471417422
Author: Tom Monahan

An Adweek Book
Master the techniques that top companies use to spark creativity
In today’s business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking(TM), 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has the added benefit of Monahan’s experience of using these methods at A-list client companies.

The Do It Yourself Lobotomy Open Your Mind to Greater Creative Thinking 1st Table of contents:

Chapter 1: The Science of Creativity

  • What is Creativity?

  • The Brain and Its Role in Creativity

  • Understanding the Creative Process

Chapter 2: Breaking the Mental Blocks

  • Identifying Mental Blocks

  • Common Limiting Beliefs

  • Exercises to Break Free from Rigid Thinking

Chapter 3: Lobotomy Techniques for the Modern Mind

  • The Concept of a “Mental Lobotomy”

  • Techniques to Disrupt Mental Patterns

  • Practical Applications for Creative Thinking

Chapter 4: The Power of Lateral Thinking

  • What Is Lateral Thinking?

  • Thinking Outside the Box

  • Exercises to Enhance Lateral Thinking

Chapter 5: The Role of Play in Creativity

  • The Connection Between Play and Creativity

  • Rediscovering Childlike Wonder

  • Exercises That Encourage Playful Thinking

Chapter 6: Enhancing Creativity Through Constraints

  • How Limits Foster Creativity

  • The Power of Constraints in Problem Solving

  • Exercises to Practice Working Within Constraints

Chapter 7: The Art of Idea Generation

  • Techniques for Spontaneous Idea Generation

  • Brainstorming and Mind Mapping

  • Turning Your Ideas Into Action

Chapter 8: Reprogramming Your Brain for Creative Success

  • The Neuroscience Behind Creativity

  • Rewiring Your Brain Through Repetition and New Experiences

  • Visualization and Affirmation Techniques

Chapter 9: Embracing Failure and Rejection

  • Overcoming the Fear of Failure

  • Using Failure as a Learning Tool

  • Building Resilience Through Creative Exploration

Chapter 10: The DIY Creative Toolbox

  • The Tools You Need to Stimulate Creativity

  • Developing Your Personal Creative Practice

  • Building a Lifelong Habit of Creative Thinking

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Tags: Tom Monahan, Lobotomy, Greater Creative