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European Retail Research 2012 Volume 26 Issue II 1st Edition by Gunther Botschen, Ian Combe, Eva Thelen ISBN 3658007176 9783658007171

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European Retail Research 2012 Volume 26 Issue II 1st Edition Günther Botschen Digital Instant Download

Author(s): Günther Botschen, Ian Combe, Eva Thelen (auth.), Hanna Schramm-Klein (eds.)
ISBN(s): 9783658007171, 3658007176
Edition: 1
File Details: PDF, 2.05 MB
Year: 2013
Language: english
SKU: EB-4405084 Category: Tags: , , ,

European Retail Research 2012 Volume 26 Issue II 1st Edition by Gunther Botschen, Ian Combe, Eva Thelen – Ebook PDF Instant Download/Delivery: 3658007176, 9783658007171
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Product details:

ISBN 10: 3658007176 
ISBN 13: 9783658007171
Author: Gunther Botschen, Ian Combe, Eva Thelen

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research – based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.The review process will support the authors in enhancing the quality of their work and will offer the authors a reviewed publication outlet. Part of the concept of EUROPEAN RETAIL RESEARCH is an only short delay between manuscript submission and final publication, so it is intended to become a quick publication platform.​

European Retail Research 2012 Volume 26 Issue II 1st Table of contents:

  • Front Matter (Pages I–VII)

  • Brand-Driven Leadership for Change Management in Retailing
    Günther Botschen, Ian Combe, Eva Thelen (Pages 1–18)

  • An Empirical Study of Store Environment Influence on Consumer Multi-Perceived Values toward Patronage Intentions
    Tsuen-Ho Hsu, Yen-Ting Helena Chiu, Yi-Jung Lee (Pages 19–46)

  • Developing a Value Chain for Fashion Retailers: Activities for Competitiveness
    Julie McColl, Christopher Moore (Pages 47–75)

  • From “Trade Loaders” to “Online Channel Partner Programs”: How Trade Promotion Changed its Face from 1990 to 2010
    Cristina Ziliani (Pages 77–96)

  • What’s the Buzz about the Store? A Comparative Study of the Sources of Word of Mouth and Customer Satisfaction and their Relationships with Sales Growth
    Johan Anselmsson, Ulf Johansson (Pages 97–128)

  • Retailing in Lithuania – Market Overview and Future Challenges
    Jurgita Sekliuckiene, Neringa Langviniene (Pages 129–150)

  • Country Report Sweden
    Jens Hultman, Ulf Elg (Pages 151–166)

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Tags: Gunther Botschen, Ian Combe, Eva Thelen, European Retail