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Hospitality Strategic Management Concepts and Cases 2nd Edition by Cathy A Enz ISBN 047008359X 9780470083598

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Author(s): CATHY A. ENZ
ISBN(s): 9780470083598, 047008359X
File Details: PDF, 82.63 MB
Year: 2009
Language: english
SKU: EB-10471254 Category: Tag:

Hospitality Strategic Management Concepts and Cases 2nd Edition by Cathy A Enz – Ebook PDF Instant Download/Delivery: 047008359X, 9780470083598
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Product details:

ISBN 10: 047008359X 
ISBN 13: 9780470083598
Author: Cathy A Enz

Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses or hospitality industry executives interested in developing their strategic management skills.

Hospitality Strategic Management Concepts and Cases 2nd Table of contents:

Chapter 1: Strategic Management

  • Introduction to Strategic Thinking

  • Traditional and Contemporary Views

  • The Resource-Based View of the Firm

  • Stakeholder Perspective

  • The Strategic Management Process

  • Strategy in the Hospitality Industry

  • Summary, Key Terms, Questions, Application Exercises

Chapter 2: The Environment and External Stakeholders

  • The Broad Environment: Sociocultural, Economic, Political, Technological

  • Industry Environment and Five Forces Analysis

  • Stakeholder Management Strategies

  • Summary and Review

Chapter 3: Strategic Direction

  • Vision, Mission, and Core Values

  • Corporate Social Responsibility and Ethics

  • Global Strategy Considerations

  • Strategic Intent and Goals

Chapter 4: Organizational Resources and Competitive Advantage

  • Internal Environment Analysis

  • Tangible and Intangible Resources

  • Capabilities and Core Competencies

  • Value Chain Analysis

  • Sustainable Competitive Advantage

Chapter 5: Strategy Formulation at the Business-Unit Level

  • Business-Level Strategies: Cost Leadership, Differentiation, Focus

  • Strategic Group Analysis

  • Competitive Dynamics

Chapter 6: Corporate-Level Strategy and Restructuring

  • Growth Strategies: Vertical Integration, Diversification

  • Portfolio Management

  • Mergers, Acquisitions, and Strategic Restructuring

Chapter 7: Strategy Implementation through Interorganizational Relationships and Functional Management

  • Alliances, Partnerships, and Networks

  • Functional Strategy Integration (Marketing, HR, Operations)

Chapter 8: Strategy Implementation through Organizational Design and Control

  • Organizational Structures

  • Control Systems

  • Crisis Management and Adaptability

Chapter 9: Strategies for Entrepreneurship and Innovation

  • Franchising and Entrepreneurial Ventures

  • Innovation in Products, Services, and Processes

  • E-Business and Technology in Hospitality

Chapter 10: Global Strategic Management and the Future

  • International Strategies: Multidomestic, Global, Transnational

  • Entry Strategies

  • Global Competitive Advantage

  • Trends and Future Directions in Global Hospitality Strategy

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Tags: Cathy A Enz, Hospitality Strategic, Cases