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Health and Risk Communication An Applied Linguistic Perspective 1st Edition by Rodney Jones ISBN 0415672597 9780415672597

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Health and Risk Communication An Applied Linguistic Perspective 1st Edition Rodney Jones Digital Instant Download

Author(s): Rodney Jones
ISBN(s): 9780415672597, 0415672597
Edition: 1
File Details: PDF, 1.39 MB
Year: 2013
Language: english
SKU: EB-34873388 Category: Tag:

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ISBN 10: 0415672597 
ISBN 13: 9780415672597
Author: Rodney Jones

Health and Risk Communication provides a critical and comprehensive overview of the core issues surrounding health and risk communication from the perspective of applied linguistics. It outlines the ways applied linguistics differs from other methods of understanding health and risk communication, assesses the benefits and limitations of the approaches used by different scholars in the field, and offers an innovative framework for consolidating past research and charting new directions. Utilizing data from clinical interactions and everyday life, this book addresses a number of crucial questions including: How are the everyday actions we take around health constructed and constrained through discourse? What is the role of texts in influencing health behaviour, and how are these texts put together and interpreted by readers? How are actions and identities around health and risk negotiated in situated social interactions, and what are the factors that influence these negotiations? How will new technologies like genetic screening influence the way we communicate about health? How does communication about health and risk help create communities and institutions and reflect and reproduce broader ideologies and patterns of power and inequality within societies? Health and Risk Communication: An Applied Linguistic Perspective is essential reading for advanced students and researchers studying and working in this area.

Health and Risk Communication An Applied Linguistic Perspective 1st Table of contents:

1 Communicating health and risk
Health and risk in the twenty-first century
The organization of this book
Intellectual roots of an applied linguistic approach
2 Applied linguistics: discourse in action
Applied linguistics
‘Hearing’ voices
Discourse and action
3 Entextualizing health and risk
Texts and the discursive construction of health and risk
Lexicalization
Grammaticalization
Personalization
Organization
Resemiotization
4 Sites of engagement
What are we doing?
Who are we being?
Framing and positioning in discussions about risk
5 Beyond the clinic
What we talk about when we talk about health
Risky interactions
6 Health, risk, and the entextualized body
Inscription
Narrativization
7 Virtual bodies
Medical imaging
Electronic medical records
‘Welcome to you!’: the reflexive dimension of virtual bodies
8 Cultures, communities, and social networks
‘Culture’ and health
Health, risk, and ‘communities’
Social networks: ‘going viral’
9 Conclusion: discourse itineraries and research itineraries
Opening the circumference

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Tags: Rodney Jones, Risk Communication, Linguistic Perspective