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Converge Transforming Business at the Intersection of Marketing and Technology 1st Edition by Bob W Lord, Ray Velez ISBN 1118575520 9781118575529

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Converge Transforming Business at the Intersection of Marketing and Technology 1st Edition Bob W. Lord Digital Instant Download

Author(s): Bob W. Lord, Ray Velez
ISBN(s): 9781118575529, 1118575520
Edition: 1
File Details: PDF, 2.33 MB
Year: 2013
Language: english
SKU: EB-5228916 Category: Tags: ,

Converge Transforming Business at the Intersection of Marketing and Technology 1st Edition by Bob W Lord, Ray Velez – Ebook PDF Instant Download/Delivery: 1118575520, 9781118575529
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Product details:

ISBN 10: 1118575520
ISBN 13: 9781118575529
Author: Bob W Lord, Ray Velez

To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. Converge explains how the merging of technology, media, and creativity is revolutionizing marketing and business strategy. The CEO and CTO of Razorfish, one of the world’s largest digital marketing agencies, give their unique perspective on how to thrive in this age of disruption. Converge shares their first-hand experience working closely with global brands—including AXE, Intel, Samsung, and Kellogg—to solve business problems at the collision point between media, technology, and marketing.

With in-depth looks at cloud computing, data- and API-enabled creativity, ubiquitous computing, and more, Converge presents a roadmap to success.

  • Explains how to organize for innovation within your own organization by applying the principles of agile development across your business
  • Details how to create a religion around convergence, explaining how to tell the story throughout the organization
  • Outlines how to adapt processes to keep up with and take advantage of rapid technological change

A book by practitioners for practitioners, Converge is about rethinking business organizations for a new age and empowering your people to thrive in a brand, new world.

Converge Transforming Business at the Intersection of Marketing and Technology 1st Table of contents:

  • Chapter 1: The Digital Transformation Landscape

    • The Rise of Digital Disruption

    • Key Technologies Shaping the Future of Marketing

    • Case Studies of Successful Digital Transformation

  • Chapter 2: The New Role of Marketing in a Tech-Driven World

    • Data-Driven Marketing Strategies

    • Personalization and Customer Experience

    • The Power of AI and Automation

  • Chapter 3: Integrating Technology into Marketing Strategies

    • Marketing Platforms and Tools for Modern Businesses

    • Building a Seamless Omnichannel Experience

    • The Role of Customer Relationship Management (CRM) Systems

  • Chapter 4: The Future of Consumer Behavior

    • How Technology is Changing Consumer Expectations

    • The Impact of Social Media and Influencers

    • The Rise of Voice Search, AI Assistants, and Other Emerging Trends

  • Chapter 5: Overcoming Challenges in Marketing Technology

    • Addressing Data Privacy and Security Concerns

    • Bridging the Skills Gap: Tech-Savvy Marketing Teams

    • Managing the Complexity of Marketing Tech Stack

  • Chapter 6: Leadership and Innovation in the Convergence Era

    • The Role of Executives in Driving Digital Change

    • Building a Culture of Innovation

    • Strategic Partnerships Between Marketing and Technology Teams

  • Chapter 7: Measuring Success: Metrics for the Digital Age

    • Key Performance Indicators (KPIs) for Marketing Technology Integration

    • The Role of Analytics and Reporting in Optimizing Strategies

    • Benchmarking Success and Continuous Improvement

  • Chapter 8: Case Studies of Convergence in Action

    • Real-World Examples from Leading Brands

    • Lessons Learned from Failures and Successes

    • How Different Industries are Approaching the Intersection

  • Chapter 9: Looking Ahead: The Future of Marketing and Technology

    • Emerging Technologies to Watch

    • The Role of AI, Machine Learning, and Big Data

    • Preparing for the Next Wave of Disruption

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Tags: Bob W Lord, Ray Velez, Business, Marketing, Technology