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e Retailing 1st Edition by Charles E Dennis, Tino Fenech, Bill Merrilees ISBN 041531142X 9780415311427

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e Retailing 1st Edition C. Dennis Digital Instant Download

Author(s): C. Dennis, Merrilees, Fenech
ISBN(s): 9780415311427, 041531142X
Edition: 1
File Details: PDF, 4.69 MB
Year: 2004
Language: english
SKU: EB-1789936 Category: Tags: , ,

e Retailing 1st Edition by Charles E Dennis, Tino Fenech, Bill Merrilees – Ebook PDF Instant Download/Delivery: 041531142X, 9780415311427
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ISBN 10: 041531142X 
ISBN 13: 9780415311427
Author: Charles E Dennis, Tino Fenech, Bill Merrilees

Most experts agree that the advent of internet retailing has transformed the marketplace, but until now students of the subject have had to search far and wide for comprehensive up-to-date analyses of the new business landscape. Coverage of the recent dot-com boom and bust obscured the fact that e-retailing is now firmly established in global business, promising growth rates that will continue to rise globally.

This much-needed book provides readers with a guide to the implementation and operation of a successful e-retailing business, and has been written for students, entrepreneurs and researchers at all levels. By identifying and explaining the underlying principles of e-retailing and its relationship with conventional retail methods, this research-based book leads readers through this exciting and emerging subject. Throughout, case studies are explored, including:

  • Ipod
  • Nike
  • Amazon
  • e-Bay
  • McDonald’s
  • Nokia.

With accessibly written features such as key learning points, questions, think points and further reading, e-Retailing is core reading for anyone using, studying or researching the internet or e-retailing.

e Retailing 1st Table of contents:

  • Introduction to E-Retailing
    1.1 Definition and Overview
    1.2 History and Evolution of E-Retailing
    1.3 Importance and Growth Trends
    1.4 Scope and Structure of the Book

  • E-Retailing Business Models
    2.1 Business-to-Consumer (B2C)
    2.2 Business-to-Business (B2B)
    2.3 Consumer-to-Consumer (C2C)
    2.4 Consumer-to-Business (C2B)

  • Technology in E-Retailing
    3.1 E-Commerce Platforms and Software
    3.2 Payment Systems and Security
    3.3 Mobile Commerce and Apps
    3.4 Role of Artificial Intelligence and Big Data

  • E-Retail Marketing Strategies
    4.1 Digital Marketing Fundamentals
    4.2 Search Engine Optimization (SEO)
    4.3 Social Media Marketing
    4.4 Personalization and Customer Engagement

  • Supply Chain and Logistics in E-Retail
    5.1 Inventory Management
    5.2 Order Fulfillment and Delivery
    5.3 Reverse Logistics and Returns
    5.4 Role of Third-Party Logistics (3PL)

  • Customer Experience and Service
    6.1 User Interface and Website Design
    6.2 Customer Support Channels
    6.3 Managing Customer Feedback and Reviews
    6.4 Building Customer Loyalty

  • Legal and Ethical Issues in E-Retailing
    7.1 Data Privacy and Protection
    7.2 Consumer Rights and Protection
    7.3 Intellectual Property Concerns
    7.4 Ethical Marketing Practices

  • Challenges in E-Retailing
    8.1 Competition and Market Saturation
    8.2 Cybersecurity Threats
    8.3 Technology Adoption Barriers
    8.4 Cross-Border Trade Issues

  • Future Trends in E-Retailing
    9.1 Emerging Technologies
    9.2 Omnichannel Retailing
    9.3 Sustainability and Green Retailing
    9.4 Predictions and Market Outlook

  • Case Studies
    10.1 Successful E-Retailers
    10.2 Lessons from Failures
    10.3 Innovative Business Models

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Tags: Charles E Dennis, Tino Fenech, Bill Merrilees, e Retailing