Customer Relationship Management How to Turn a Good Business into a Great One 1st Edition by Graham Roberts Phelps 185418119X 9781854181190

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Product details:

ISBN 10: 185418119X
ISBN 13: 9781854181190
Author: Graham Roberts-Phelps

Customer Relationship Management: How to Turn a Good Business into a Great One explains how effective CRM strategies can strengthen customer loyalty, improve service quality, and drive long-term business success. The book focuses on understanding customer needs, building lasting relationships, and implementing practical CRM tools and techniques across sales, marketing, and customer service functions.

Customer Relationship Management How to Turn a Good Business into a Great One 1st Table of contents:

chapter 1 Understanding customer relationship management
chapter 2 The value of customer loyalty
chapter 3 Knowing your customers
chapter 4 CRM strategies and planning
chapter 5 Managing customer interactions
chapter 6 Technology and CRM systems
chapter 7 Measuring performance and success
chapter 8 Building a customer-focused culture

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Tags: Customer Relationship, Management, Good Business, Great One, Graham Roberts Phelps